Chopard - Excellence & Elegance Reimagined

Discover the Unison of the Ice Cube Jewels and the Sporty-Chic Alpine Eagle Watch Collection
Welcome to a world where craftsmanship meets ethical luxury, where elegance intertwines with brilliant craftsmanship. With its rich history and commitment to perfection, Chopard presents two collections that exemplify excellence in design and functionality. Explore the synergy between the sporty-chic allure of the Alpine Eagle watches and the geometric finesse of the Ice Cube jewellery pieces, both enriching the contemporary connoisseur’s ensemble.
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The Epitome of Sporty-Chic Elegance

The iconic Alpine Eagle collection perfectly combines adventure, performance, and aesthetic excellence while reflecting one of the most recognizable silhouettes in the luxury sports watch category. The in-house developed Chopard movement emphasizes the brand’s relentless pursuit of mechanical brilliance, elevating the Alpine Eagle to unprecedented heights.

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Contributing to a Better World

Initiated with the launch of the Alpine Eagle watch in 2019, Chopard committed itself to a sustainable future by amplifying its use of Lucent Steel™, aiming for 80% recycled steel in all watch production by the end of 2023 and at least 90% by 2025. At the same time, Chopard also proudly supports the Alpine Eagle Foundation, a dedicated entity aimed at reintroducing the white-tailed eagle into its natural Alpine habitat and preserving the rich ecosystems of the Alpine massif.

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Transitioning Elegance: From Sporty Chic to Graphic Charm

Navigating through the realm of Chopard’s creativity, the journey transitions from the angular fluidity and sporty elegance of the Alpine Eagle to the minimalist charm and geometric allure of the Ice Cube jewellery collection. Experience the seamless fusion of two design philosophies, upholding Chopard’s commitment to sustainable luxury and ethical craftsmanship.

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Iconic Geometry Meets Ethical Luxury

The Ice Cube collection makes a graphic and chic statement as the epitome of fashion-forward elegance, playing on the minimalism and simplicity of their design. Since its relaunch in 2017, the collection is a testament to Chopard’s groundbreaking initiative, being the first fine jewellery collection crafted from 100% ethical gold, showcasing the Maison's commitment to sustainable luxury.