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REOPENING OF THE BUCHERER STORE IN THE HEART OF ST. GALLEN

The newly designed Bucherer store in St. Gallen will be a real gem in the city’s historic district. Over the last year, complete renovation work has been carried out on the listed façade of the building as well as the interior. Visitors to the store can now enjoy a total of three floors with fascinating brand spaces and areas as well as a welcoming lounge with bar. This has all been integrated within a holistic overall concept where the emphasis is on creating a luxurious and relaxed, feel-good atmosphere and providing an excellent service at all times and across all Bucherer stores.

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Immerse yourself in exclusive luxury

In the newly designed St. Gallen boutique, watch aficionados, connoisseurs and those with a passion for exclusive pieces of jewellery can now experience a carefully curated selection of collector’s items, iconic pieces, novelty items and best-sellers from leading luxury brands. In addition, with Bucherer Certified Pre-Owned (CPO), the precious pieces from Bucherer Fine Jewellery as well as Bucherer Exclusives, the Swiss family company also has its own dedicated areas offering excellent expertise and breathtaking creations.

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A RELAXED AND LUXURIOUS WORLD OF DISCOVERY

The redesign of the Bucherer store in the centre of St. Gallen’s historic district skilfully integrates historical features within the overall conversion project. This reconciliation of old and new is not only to be seen from the listed façade but also the timelessly elegant stairwell, which transforms traditional features into charming accents within its luxurious, contemporary overall appearance. The new store spans 280 square meters and boasts impressive clean lines and shapes, high-quality materials as well as wooden slat walls. Various comfy seating areas, a welcoming bar, and attractive objects of art all contribute to creating a relaxed, living room-like atmosphere.

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BREATHTAKING PRODUCTS IN A STYLISH ATMOSPHERE

The ground floor of the store is entirely dedicated to brand experiences from selected luxury brands including Rolex and IWC Schaffhausen. On the first floor, watch-lovers can also find coveted timepieces from exclusive brands such as Breitling and Girard-Perregaux. In addition, this floor offers customers an opportunity to dive into the world of jewellery from Bucherer Fine Jewellery and selected renowned brands. Those who are passionate about pre-owned timepieces, will discover a treasure trove on the second floor where the Bucherer Certified Pre-Owned collection is located. Here, visitors will find a constantly changing selection of unique pre-owned collector’s items. These have all been checked and authenticated by Bucherer experts.

MASTERWORKS

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