Vim is the name of a range of household cleaning products originally produced by Lever Brothers. The Vim brand is currently owned by European multi-national Spotless Group.
Vim scouring powder, one of the first products created by William Lever, first appeared on the market in 1904, an offshoot of Monkey Brand scouring soap. The name is thought to derive from the colloquial English word “vim” which has the same meaning as the Latin vis, vim (“force”, “vigour”).
Vim was produced at Port Sunlight near Liverpool, England. The name Vim remained solely associated with the scouring powder until 1993 when a range of associated products were released. Vim was also the name of a detergent tablet manufactured by Lever Brothers and sold in the United States during the 1960s.
Former owner Unilever abandoned Vim in favour of rival product Jif, although it was still sold in some other European countries.
In 2004 it was sold to the Italian Guaber group. Vim is currently owned by Spotless Group, although it is still marketed by Unilever in Canada and Sri Lanka, where it has a 90% market share. Vim is also sold as a Unilever brand in South Africa and India.